This website servicefirstfl.com is like millions of other websites using Google Analytics to gather information about site visitors and their behavior. We use Google Analytics to get an idea for:
- how many visits our website gets
- how visitors found our website
- in which content they are interested
- how long they stay on our website and on each individual page
- what region they are from
- what type of computer hardware and internet software they are using
- demographics (incl. age, gender and interests collected through “Google Analytics Demographics and Interest Reporting”)
- and similar details
However, we do not send any additional personally identifiable information to Google Analytics and we do not merge submitted personal information through forms on our website with data from Google Analytics. The collected information is used only for statistics, which help us evaluate our website’s performance. User-level and event-level data stored by Google Analytics is set to be automatically deleted from Google’s servers after 26 months.
Furthermore, to protect our visitors’ privacy we request that Google anonymize each visitor’s IP address.
To opt-out of Google Analytics completely, install the Google Analytics Opt-out browser Add-on.
Remarketing through Google Analytics / Google Adwords
This website utilizes a marketing strategy called remarketing. In simple terms, what remarketing does is show advertisement on 3rd party websites to visitors of servicefirstfl.com. These ads remind past visitors about Service First Heating & Air Conditioning’s services and inform them about things like our coupon offers, rebates, AC Estimate Calculator or other company-specific promotions and information.
In order to use remarketing, we implemented Google Analytics’ Advertising Features and connected our Google Analytics account with Google Adwords. Based on your location and your interaction with our website, Google might show you some of our remarketing ads on 3rd party websites.
Since we use Google Analytics Advertising Features, Google Analytics also stores 3rd party cookies on each visitor’s computer.
To control which ads Google presents to you, visit Google’s Ad Preference page or use a browser plugin to disable strategies like remarketing completely.